April 8, 2015
Observation 5
Recently Miracle Network Dance Marathon underwent a major rebranding. You can watch this one minute video to gain a better insight into the rebrand that I will be talking about.
The Miracle Network Dance Marathon team decided that it was time to unify the international Dance Marathon network under a single symbol. To do this, they took the traditional Children's Miracle Network Hospitals balloon and simply flipped the top and bottom pieces of the balloon to create a flame. This flame is now the logo for over 250 University dance marathons throughout the United States and Canada.
The CMN Hospitals balloon is one of the most recognizable charitable logos nationwide. On the surface, it signifies that the item it is on is a part of Children's Miracle Network Hospitals - it is simply a logo; however, the second degree meaning is much deeper. The logo stands as a symbol that it takes children going through difficult times and it allows them to soar to new levels. The balloon is a sign that Children's Miracle Network Hospitals is the channel through which a sick child is able to defy all odds.
Now, the Youth Marketing Team of CMN Hospitals has rebranded this balloon (signifying the network of hospitals) and turned it into a flame for the Miracle Network Dance Marathons. This new signifier signifies, on the surface, the light of hope given to all children and families being treated at CMN Hospitals, but it means more. Connotatively, this flame signifies an eternal light that shines within all of us to change the world and shed light on the path of someone else. Together, this flame is a sign that everyone in at a Miracle Network Dance Marathon is working to change the world for the children who are currently fighting, who have won their fight and who are forever dancing in our hearts.
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